Consumerism alive at outdoor show | The Burlington Free Press

By Matt Crawford, Free Press Columnist • January 18, 2009

ORLANDO, Fla. — The stories of economic meltdown continue to pile up. Virtually every sector of the American economy is rife with doom and gloom news of layoffs, consolidations, buyouts and closures is reported every day.

Out of this mess, however, comes a greater appreciation of the customer — people who have money to spend during this financial crisis are being wooed by smarter, leaner, more appreciative companies.

No longer can companies roll out junk and expect the American consumer to buy it.

The idea of putting the customer first was being discussed ad naseum last week at the Orange County Convention Center where the annual Shooting, Hunting and Outdoor Trade Show was being held.

Despite the reports that much of America is teetering on financial collapse, attendance at the SHOT Show was good. Companies large and small were there. The sponsored cocktail parties were held. Sellers were selling, buyers were buying and new hunting products are coming on to the market as we speak.

And everybody — from dealer reps to small shop owners to the biggest manufacturers in the space were discussing the best way to attract, keep and please consumers. Essentially, if you have money to spend on hunting and fishing gear, this will be the year to spend it. Retailers and manufacturers can no longer afford to put a shoddy product on the market and turn their back on customer service. If you have money, the companies planning to ride through this economic downturn are taking extra steps to make sure your needs are met and you’ll be a loyal customer for years to come.  Click Link Below for Full Story!

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