NWTF Unveils New Publication — Turkey Country

EDGEFIELD, S.C. — The National Wild Turkey Federation is introducing a brand-new, full-color publication — Turkey Country.

The new magazine will take the place of the Federation’s four main publications — Turkey Call, Women In The Outdoors, Get in the Game and Wheelin’ Sportsmen — beginning in September 2009.

“Turkey Country is not just a new name, it’s an entirely new magazine,” said Burt Carey, NWTF editorial director. “We’re taking the best of all the NWTF’s titles and rolling them into a brand-new, exciting book with a cutting edge look. It’s the publication of the NWTF and all its programs.”

For years the NWTF has promoted its outreach programs and Hunting Heritage Club as independent units, and members of those programs received a high-quality, member-specific publication as a benefit. The challenge with that approach, however, was that members of those outreach programs received information separate from regular Federation membership.

“Having four different magazines devoted to separate programs resulted in a fragmented communications effort where regular NWTF members were rarely aware of volunteer opportunities within the outreach programs,” Carey said. “By folding these four magazines into a single publication, we’re creating a method for focusing on our member volunteers while providing a tool that tells the Turkey Federation story in each and every issue.”

The new magazine will be divided into six sections: Conservation, Special Issues, The Caller, Outreach and Education, On the Hunt and Get in the Game. While the new book will have a brand-new look and feel, some old favorites from each magazine will remain the same including Ask Dr. Tom, Hen Tracks and Seeds of Success, as well as inspiring stories about Wheelin’ Sportsmen NWTF members. Turkey hunting legend Tom Kelly also will write a regular humor column that is sure to keep readers laughing. Plus Turkey Country will broaden its reach to the Web by featuring exclusive online content.

“The best part about this change is having the opportunity to give all our members six issues of a top-notch magazine that is packed with their current favorites and new features,” Carey said. “When readers open the new Turkey Country, they will, without a doubt, get a clear picture of the NWTF and will know how they can get involved in furthering our mission.”

Founded in 1973, the NWTF is a national nonprofit conservation and hunting organization dedicated to conserving wild turkeys and preserving hunting traditions.

via Press Releases.